06 July 2015
[THE DRUM] Discovery debuts Meerkat embedding as Shark Week begins
Published 06 July 2015
From The Drum: The network announced in partnership with Meerkat that they will be using the live streaming social platform's new embed technology to feature shark content across discovery.com.
No one has told Meerkat that just because Periscope has Twitter the battle for mobile livestreaming is over. With partnerships like this, they're continuing to figure out where consumers will get interested in live.