26 June 2015
[VIDEO] How Brands Are Becoming Full-Fledged Publishers
Published 26 June 2015
Advertising is being supplanted by content, and how brands think about content is expanding. In this video, RebelMouse's Head Of Agency Partnerships Stephanie Bagley shares how brands are moving away from an exclusive focus on reactive, real-time content, towards a larger investment in long term, content-driven relationships with consumers.