26 June 2015
[VIDEO] How VICE Sees Unlikely Partnerships Transforming Marketing
Published 26 June 2015
Vice, Pinterest, and Bank Of America are currently partnering on "The Business Of Life," a breakout web series on financial issues. Convened by Medialink at Cannes Lions 2015, Vice's Shane Smith discusses how, in reaction to the rise of programmatic buying, creative advertisers are looking for more bespoke solutions that bring together platforms and publishers.